(+) We have members, not customers. No one stands behind their optical work more.
(+) Price. Your membership costs just $50 a year, then each complete pair only $50 with no limit.
(+) Experts on more complex optical needs, like progressives and high prescriptions.
(+) Uses patent-pending technology to precisely fit your glasses using only photos from your smartphone.
(+) Backed by experienced opticians and eye doctor support, for learning every nuance for your perfect glasses.
(-) Work in transactions, not relationships. We’ve done this long enough to know better.
(-) Price comes with a lot uncertainty on quality and execution. We use only the best materials out there.
(-) Complex needs require experience and a personal touch. We change our protocols accordingly.
(-) Unreliable fit and optical center technology and measurements like PD you must supply yourself.
(-) Produced as a commodity, not as a craft.
◊ $50 Single Vision ∈ standard ◊ $225 Progressives/Bifocals ∈ standard ◊ $125 Rx Sunglasses ∈ polarized
◊ $100 Single Vision ∈ upgraded ◊ $300 Progressives/Bifocals ∈ upgraded ◊ $175 Rx Sunglasses ∈ upgraded
Our Front Line Support discount is in effect for lens replacements as well. Hospital workers receive 70 % off. See our mission page for other discounts.
♦ Ultrathin High-Index ♦ UV-Transitions ♦ Blue Light Blocking ♦ Mirrored Sunglasses
Real opticians are always ready to help
Trying on frames at home is great, and it is much better with a helping hand if you need it. We can discuss your vision demands, obtain measurements for your workspace, or whatever else will help your new glasses be the best you’ve ever had.
Meet Your Optician Message our central platform, and one of our opticians will be right with you. They'll learn about what you need, and ask about the frames you'd like to try for free home try-on. Or if you're ready, take your order.
Pick Your Favorites You'll have five business days to try them out. Once you have your winner, our optician will have you take a few simple smartphone photos. Believe it or not, we can make even complex orders like progressives with just a few pictures.
See Everything Differently Enjoy your new glasses and membership benefits. Our goal is to raise the bar on what online glasses should mean -- total vision peace of mind.
No one understands the affection for that one special frame better than us. The problem is that lenses do not age as gracefully. Order a lens replacement from us and let us do our magic
Meet Your Optician Shoot us a keyword text, and one of our opticians will be right with you. They'll gather all of the info and measurements we need to order your new lenses.
Wait For Our Glasses Box We will mail out one of our super-sturdy bamboo glasses boxes. Put your frame in them, peel back the shipping label, and send it right back.
New As Can Be Our lab will install your new lenses and go to work on sprucing up your frame. New nosepads, screws, and alignment. They'll be (almost) like the day you got them, right from the mail.